Marketing strategy

Meaningful

marketing

strategies.

Marketing strategy

Why bother spending money on marketing without a plan?

Like trying to build a house without a blueprint, marketing without strategy is just putting good money after bad.

We help businesses in hospitality, leisure and retail get strategic — starting with proper research, followed by clear decisions about who you’re targeting and what you’re saying to them.

The end result? A marketing plan that’s not just busy, but effective.

Here’s how we do it:

Find out what's really going on - Diagnosis

Before we tell you what to do, we take a proper look at where you are.

We talk to your customers. We listen to your team. We look at your market and competitors. This could include surveys, interviews, focus groups, mystery shopping or even watching how people interact with your business in real life. (Yes, that’s a thing — it’s called ethnography. No, we won’t wear a lab coat.)

We also check whether your business is actually marketing-led — or just churning out content because someone said you should.

Think of this phase as the reality check. We’ll tell you what’s working, what’s not, and where the real opportunities lie.

Decide where to play and how to win - Strategy

Now we know what’s going on, we help you make the three big decisions:

‍Who’s it for? (Segmentation)
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‍Who are we focusing on? (Targeting)
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‍Why should they care? (Positioning)

This is where the real value lives. Get these wrong and everything else will wobble — from your website and social media to your pricing and brand.

We help you sharpen your focus, define your audience, and figure out the message that makes you stand out.

Put it into practice - Tactics

This is where the clever thinking becomes clever doing.

We build your marketing plan and budget based on what will actually reach your audience.

That might mean social media, email marketing, events, PR, paid ads, partnerships or something totally different.

The right mix depends on what we uncovered in phases one and two.

No cookie-cutter plans. No shiny tactics for the sake of it.

Just a tight, focused, budget-conscious plan designed to deliver results.